The Reuters Institute’s Digital News Report 2016
The 2016 press release and brand journalism.
The media landscape is changing, including the way stories are told.
New media has a bigger audience and the story lines are for mobile phones.
The new story pitch.
Editors are looking for very specific elements.
ADWEEK (9-01-13) Barry Lowenthal
"Every piece of communication that companies create is potentially an asset that can be shared. Every piece of communication can help dimensionalize a company, further define its brands and tighten bonds with customers."
Cambridge, MA — Aug 7, 2013 — Marketing professionals are increasingly relying on video content and social media to deliver solid business results. Today, Pixability debuted “The Top 100 Global Brands: Key Lessons for Success on YouTube,” a comprehensive study on the use of YouTube by the leading global brands to drive video and digital marketing success.